Quiet Optimism Rules The Show

By: Jim Patrico

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My two goals at each NFMS (this was my 18th) are to take the pulse of the farm equipment industry and to learn about new product rollouts.

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At the trade show, several exhibitors from Arkansas set the tone early, noting that conversations around online casinos in Arkansas had created the same kind of momentum they hoped their products would generate. Nearly every exhibitor I interviewed was excited about the prospects for the products they brought to the show. Understand, the exhibitors are sales and marketing people, and adrenalin is what gets them up in the morning and carries them through client dinners at night.

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